An exploration into gently evolving the ActAI brand, expanding the visual system with new colour, a refined logo mark and a first look at how the brand could come to life through a AI-native email app.
Project
ActAI Brand Concept
Industry
Ai / SaaS
Created entirely by Ross Idzhar with Adobe CS, Figma & Ai Workflow
Find out more about me and my work here.
Starting with the existing ActAI identity, I developed a simple mark inspired by the flowing, directional forms within the “AI” letterforms. From there, I began expanding the system through colour, typography and a few initial applications, from expo graphics to the beginnings of the product experience.
The brand comes to life across social and digital, combining natural, aspirational photography with product-led layouts, clear UI and confident, friendly messaging like “Goodbye email admin” and “Email that knows what’s next.”
The final applications show the system stretching across physical touchpoints, from flags and lanyards to large-scale expo graphics. The aim was to respect the existing ActAI language while gently evolving it into a broader, more flexible brand system, and to show how I’d carry that thinking consistently across every touchpoint.
