Launching Sapphire Dust, a luxury skincare brand, into Harrods with strategic brand support and high-quality visual content.
The Challenge
Sapphire Dust, a new London-based luxury skincare brand, needed to refine their brand identity and create premium photo and video content for their launch in Harrods. We were brought in to collaborate with an already world-class team, led by Dr. Dayal Mukherjee and supported by industry veterans from brands like L'Oréal. The challenge was to seamlessly integrate into this high-calibre group while delivering on a tight timeline.
The Solution
Working alongside this experienced team, we built on the foundation created by Vincent Villeger and Toby Egelnick to finalise the brand book, defining tone and direction. We also produced photo and video content that matched the quality of top luxury brands. Despite compressed timelines, we ensured every deliverable was ready for the Harrods launch, creating visuals that captured Sapphire Dust’s luxury status.
The Results
Our efforts contributed to Sapphire Dust’s successful launch at Harrods, with our content featured prominently in the beauty hall. The brand has since begun to grow its presence in the UK, and we look forward to continuing our work with this outstanding team.
Website: https://www.sapphiredust.com/
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