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A speculative real-time translation product by Ross Idzhar
I imagined ElevenTalk as a complementary product within the ElevenLabs ecosystem: a simple live-translation experience designed to make conversations across languages feel natural and immediate. The project explores how ElevenLabs’ existing visual language and product ecosystem could extend into a believable new product, interface and launch campaign.
What I did: Concept, brand extension, product thinking, art direction and campaign development.
Applications: Product concept, launch campaign, OOH, social, experiential and apparel.
A campaign at scale
The campaign makes the technology feel secondary to the experience: Speak yours. Hear theirs.
Designed for conversation
The interface feels like a normal call, with clear speaker states and translated audio held within ElevenLabs’ pared-back product character.
A distinct extension
The visual direction builds on ElevenLabs’ restraint and confidence, then introduces a distinctive colour and motion system for ElevenTalk.
The system in use
From launch environments to social and merchandise, the system gives ElevenTalk enough personality to stand alone while remaining clearly connected to ElevenLabs.