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I imagined Feels Good, a campaign exploring how clearer, more organised finances can give business owners more time, headspace and peace of mind. More about me here.

5.6M

5.6M

Small businesses in the UK

8 HRS

8 HRS

Spent on repetitive admin each week*

27%

27%

Of SME employers say late payments are a problem

AUDIENCE

Next-generation business owners who want less time managing money and more time running their business.

*8-hour figure based on a 2026 survey of 167 UK small-business owners. Other figures from UK Government data.

What I did: Concept, art direction, copy, campaign & asset development, video editing

Applications: Film, social, digital and OOH

Feels good

Feels good

Feels good

Running a business comes with enough to think about. When the money side is sorted, everything else feels a little better.

Running a business comes with enough to think about. When the money side is sorted, everything else feels a little better.

Running a business comes with enough to think about. When the money side is sorted, everything else feels a little better.

There’s always something.

Running a business means carrying a lot, cash flow, tax, expenses, invoices. Monzo helps keep the money organised, giving you one less thing to think about. And somehow, even the coffee tastes that little bit better.

Feels good, everywhere.

The idea extends naturally across Monzo Business’ existing world, using the same visual language, products and features, but with a simple emotional thread: less time worrying about the numbers, more time focusing on the business.

A little less to think about.

Feels Good is about the emotional benefit of having the money side of your business organised, cash flow understood, tax set aside and less admin demanding your attention. Giving a new generation of business owners back something just as valuable as time: headspace.