REVOLUT AIR

REVOLUT AIR

Independent brand campaign concept by Ross Idzhar

An independent concept exploring how Revolut AIR could extend beyond the product and into a broader brand campaign.

Using AIR’s existing proposition and visual language as the starting point, I developed a simple campaign platform designed to communicate the product’s conversational approach to money management across physical, digital and social environments.

The aim was to demonstrate how a single idea could scale consistently from large-format OOH and transport advertising through to social, experiential, product-led communications and physical brand applications.

An independent concept exploring how Revolut AIR could extend beyond the product and into a broader brand campaign.

Using AIR’s existing proposition and visual language as the starting point, I developed a simple campaign platform designed to communicate the product’s conversational approach to money management across physical, digital and social environments.

The aim was to demonstrate how a single idea could scale consistently from large-format OOH and transport advertising through to social, experiential, product-led communications and physical brand applications.

Role: Concept, art direction, design and campaign development

Applications: OOH, transport, social, experiential, digital and apparel

TALK MONEY.

TALK MONEY.

TALK MONEY.

AIR allows customers to manage cards, subscriptions, investments and travel through conversation. The campaign reduces that proposition to a simple invitation: Talk money.

AIR allows customers to manage cards, subscriptions, investments and travel through conversation. The campaign reduces that proposition to a simple invitation: Talk money.

AIR allows customers to manage cards, subscriptions, investments and travel through conversation. The campaign reduces that proposition to a simple invitation: Talk money.

Money talks. Talk back.

Money talks. Talk back.

Money talks. Talk back.

Campaign at scale

Designed to work from high-impact OOH to more functional product-led communications.

A flexible visual system

Large typography, AIR product interactions and a restrained visual language create consistency across very different formats.

From brand to product

The campaign continually brings the audience back to AIR itself, showing real examples of conversational money management rather than relying purely on brand messaging.

Beyond the screen

The system was also explored through environmental and physical brand applications, demonstrating how AIR could exist as a broader launch identity.

One idea. Multiple environments.

One idea. Multiple environments.

One idea. Multiple environments.

Created as a self-initiated exercise to demonstrate how I approach brand thinking, campaign systems and hands-on execution across multiple touchpoints.

Created as a self-initiated exercise to demonstrate how I approach brand thinking, campaign systems and hands-on execution across multiple touchpoints.

Created as a self-initiated exercise to demonstrate how I approach brand thinking, campaign systems and hands-on execution across multiple touchpoints.