TRM turns complex blockchain activity into intelligence organisations can understand and act on. This concept explores a clearer, more connected evolution of the brand while retaining the authority and trust the sector demands.
Project
TRM Concept Brand Evolution
Industry
Blockchain Intelligence / SaaS
Created entirely by Ross Idzhar with Adobe CS, Figma & Ai Workflow
Find out more about me and my work here.
A Gentle Evolution
TRM’s existing identity is refined into a more contemporary system, using familiar brand elements alongside new icons, patterns, generous white space and stronger typography. Everett adds a balance of technical precision and approachability.
Evolving the brand
The aim was to retain the recognisable essence of IRIS, while giving it a more confident expression for its next chapter. The identity becomes cleaner and more refined, with a stronger focus on the organisations IRIS supports, putting its breadth, scale and customer impact at the heart of the brand.
Across Every Touchpoint
The evolved system extends naturally into digital, giving the website a more technical, contemporary feel while keeping the brand familiar and accessible. Stronger product storytelling, customer proof and case studies can sit alongside platforms like Compliance360, before carrying the same visual language through brochures, ID cards, sales materials and other brand touchpoints.
A Starting Point
This is only an early exploration, but it shows how TRM’s identity could evolve simply and confidently without losing what already makes it recognisable. There’s plenty of scope to take the system much further, this is just a glimpse of how I’d approach that next phase.
