A Malay-Irish designer who got a little carried away.
Ross [Surname] · Belfast
Brand · Design · Film · Photography · Digital · Marketing
RANGE / 01
Creative range. Commercial experience.
I’ve spent my career across brand, design, film, photography and marketing, creating the work, running the business around it, and understanding what actually gets results.
[BRAND]
[FILM]
[DIGITAL]
[PHOTOGRAPHY]
[DESIGN]
[MARKETING / CAMPAIGN]
[COMMERCIAL RESULT]
EXPERIENCE / 02
Depth in design. Range everywhere else.
Creative industry experience built across the work itself and the businesses around it, from agency design through to building a studio, leading a team and starting businesses.
Intern → Designer → Senior Designer at Rehab Studio → Founder / Agency Owner
10+ YEARS
Creative experience
£220K+
Annual agency turnover
200+
Clients / projects
TECH STARTUP
Built from scratch, funding, customer acquisition and international operations.
CONSUMER BRAND
2,000+ customers · 30 countries
TOOLS / 03
AI, where it’s useful.
I use AI for concepting, exploration, prototyping and production, mostly to get to better ideas and outputs faster.
[CONCEPTING]
[PROTOTYPING / BUILD]
[WORKFLOW / EFFICIENCY]
INDUSTRIES / 04
From lingerie to dentistry.
I’m comfortable dropping into completely different industries, learning them quickly and working out what good looks like.
LINGERIE
FITNESS
DENTISTRY
TECHNOLOGY
CONSUMER
CASE STUDY / 05
dntl
A dedicated dental creative studio combining brand, content and marketing, built from recognising an opportunity in a very specific industry.
BRAND
FILM
PHOTOGRAPHY
MARKETING
[XX]+
Qualified leads
£[XX]
Cost per lead
[XX]%
Conversion
£[XX]
Attributed value
AGENCY OWNERSHIP / 06
The people part mattered most.
Building a small team has been one of the best parts of running an agency, hiring good people, mentoring them, watching them grow and creating somewhere they felt valued.
And, of course, there was everything else that comes with running the business.
TEAM LEADERSHIP
MENTORING
CLIENT RELATIONSHIPS
PITCHING
BUSINESS DEVELOPMENT
NETWORKING
PROJECT DELIVERY
PHOTO
More than the day job.
DESIGNER
CREATIVE DIRECTOR
FILMMAKER
PHOTOGRAPHER
FOUNDER
BUSINESS OWNER
STRATEGIST
MARKETEER
BEAMISH DRINKER
Design, direction, production, business development, plus the odd Beamish.
Selected work.
[PROJECT IMAGE / 16:9 VIDEO]
[PROJECT]
[DISCIPLINE]
[PROJECT IMAGE / 4:5 PORTRAIT]
[PROJECT]
[DISCIPLINE]
[PROJECT IMAGE / DIGITAL CASE STUDY]
[PROJECT]
[DISCIPLINE]
Still expanding.
I started in agency design and never really stopped adding to the job description, hands-on enough to make, experienced enough to lead, and commercial enough to understand why the work exists.
DESIGN
Hands-on design depth, from intern through Senior Designer.
BRAND
Identity, positioning and creative direction leadership.
CONTENT
Film, photography and production from idea to delivery.
MARKETING
Campaign work tied to acquisition and measurable results.
BUSINESS DEVELOPMENT
Pitching, networking and long-term client relationships.
TEAM
Leading, mentoring and supporting small creative teams.
COMMERCIAL
Budgets, margins, revenue and pragmatic creative decisions.
ZERO TO ONE
Starting from nothing and making something real, twice.