I shape the strategy, make the work and run the business.
Brand, design, film, photography, marketing and commercial growth, hands-on from first brief to final delivery.
Ross [Surname] · Belfast
Brand · Design · Film · Photography · Digital · Marketing
RANGE / 01
I do the work, not just direct it.
From positioning and identity to shoots, campaigns and digital, I develop the thinking then make the work.
[BRAND]
[FILM]
[DIGITAL]
[PHOTOGRAPHY]
[DESIGN]
[MARKETING / CAMPAIGN]
[COMMERCIAL RESULT]
EXPERIENCE / 02
Depth in design. Range everywhere else.
After 7+ years in design and strategy at Belfast agency Rehab, I went on to build studios, lead teams and start businesses.
Intern → Designer → Senior Designer at Rehab Studio → Founder / Agency Owner
15+ YEARS
Design and production experience
£225K+
Annual consultancy revenue
30+
Countries reached through Ardour
TECH STARTUP
Built from scratch, funding, customer acquisition and international operations.
CONSUMER BRAND
2,000+ customers · 30 countries
TOOLS / 03
AI, where it’s useful.
I use AI for concepting, exploration, prototyping and production, mostly to get to better ideas and outputs faster.
[CONCEPTING]
[PROTOTYPING / BUILD]
[WORKFLOW / EFFICIENCY]
INDUSTRIES / 04
From lingerie to dentistry.
I’m comfortable dropping into completely different industries, learning them quickly and working out what good looks like.
LINGERIE
FITNESS
DENTISTRY
TECHNOLOGY
CONSUMER
CASE STUDY / 05
dntl
I co-founded dntl to help dental practices turn clearer brands, stronger digital strategy and patient acquisition into measurable growth.
BRAND
FILM
PHOTOGRAPHY
MARKETING
50+
Practices supported
£100K+
Treatment revenue
UK-WIDE
Independent practices and groups
2019
dntl founded
AGENCY OWNERSHIP / 06
The people part mattered most.
At Ross & Adam and dntl, I have led small teams, client relationships and delivery from first brief to final launch.
Before that: Senior Designer at Rehab, working on digital campaigns and brand projects for Google, Red Bull and Maybelline.
TEAM LEADERSHIP
MENTORING
CLIENT RELATIONSHIPS
PITCHING
BUSINESS DEVELOPMENT
NETWORKING
PROJECT DELIVERY
PHOTO
More than the day job.
DESIGNER
CREATIVE DIRECTOR
FILMMAKER
PHOTOGRAPHER
FOUNDER
BUSINESS OWNER
STRATEGIST
MARKETEER
BEAMISH DRINKER
Design, direction, production, business development, plus the odd Beamish.
Work I led from strategy to delivery.
[PROJECT IMAGE / 16:9 VIDEO]
[PROJECT]
[DISCIPLINE]
[PROJECT IMAGE / 4:5 PORTRAIT]
[PROJECT]
[DISCIPLINE]
[PROJECT IMAGE / DIGITAL CASE STUDY]
[PROJECT]
[DISCIPLINE]
Still expanding.
I started in agency design and never really stopped adding to the job description, hands-on enough to make, experienced enough to lead, and commercial enough to understand why the work exists.
DESIGN
Hands-on design depth, from intern through Senior Designer.
BRAND
Identity, positioning and creative direction leadership.
CONTENT
Film, photography and production from idea to delivery.
MARKETING
Campaign work tied to acquisition and measurable results.
BUSINESS DEVELOPMENT
Pitching, networking and long-term client relationships.
TEAM
Leading, mentoring and supporting small creative teams.
COMMERCIAL
Budgets, margins, revenue and pragmatic creative decisions.
ZERO TO ONE
Starting from nothing and making something real, twice.